The Basics

How safe is BellaSara.com?

There is no way for anyone to contact you through BellaSara.com. Your user experience is private. The HCG team is working on safe ways to permit users to contact each other, but that will come later with plenty of advance notice to you and your parents. And because we value your privacy and safety we also do not share our users’ information with anyone.

How much does it cost to use the Bella Sara website?

Using the Bella Sara website, activating your cards, exploring the Bella Sara world and playing online games, is free.

Who created Bella Sara?

The original concept of Bella Sara comes from Gitte Odder Brændgaard. Gitte was inspired to create Bella when she worked as a social worker, caring for mentally disabled young people in Denmark. In keeping with Gitte’s positive values and love of children, Bella Sara features inspirational, meaningful messages and imagination-building game play designed to uplift girls. Sara is the name of Gitte's daughter and Bella was Sarah’s real-world horse. The first version of Bella Sara, which was then called Bella, was published in September of 2005. Bella was sold first in Denmark and later in Norway and Sweden. Bella Sara trading cards were launched in the U.S. in March 2007 by Hidden City Games CEO Peter Adkison, who previously launched the Magic: The Gathering and Pokemon phenomena. Bella Sara cards are currently available in the United States, Canada, Denmark, Sweden, Norway, Italy, the United Kingdom, the Netherlands, Germany, France, Belgium, Switzerland, Spain, Slovakia, Czech Republic, Croatia, Slovenia, Australia, South Africa, Chile and Mexico.

Where can I buy Bella Sara trading cards in the U.S.?

Bella Sara trading cards are available in the United States at most places where trading card games are sold including:

Bella Sara trading cards may also be found at a number of online retailers. To find a store near you that sells Bella Sara trading cards and merchandise, visit our store locator